AHP 4: Principles of health promotion

1 Describe factors that influence health

• 1.1 Define concepts of health and health promotion
• 1.2 Outline the effect of social class, housing, employment, culture, attitudes, values and beliefs on health
• 1.3 Explore national health policies and local initiatives

2 Explore behaviour change

• 2.1 Outline theories of behaviour change
• 2.2 Discuss factors that influence behaviour change
• 2.3 Investigate barriers to change

3 State the role of effective communication in health promotion

• 3.1 Identify appropriate and inappropriate methods of communication
• 3.2 Outline the range of health promotion communication methods
• 3.3 Discuss the effectiveness of health promotion materials